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Videos You Can Start With for Your Brand

July 1, 2022
Temecula Valley Video Production

So video sounds like a great idea to communicate your vision and brand. Right? But getting started can be hard. And knowing what videos to make first can be difficult too. Here are some tips from our team on how to start.

1. “About” Video

The about video or overall explainer for your brand, product, or service is crucial. And it’s a fantastic piece to start with.

This video can be on your website’s home page. It can act as a trailer on YouTube or social channels as well.

Just for fun, here’s a funny explainer I watched earlier today. So yeah, you can pick the overall vibe and feel, but make sure to tell the viewer what it is you do and who you are.

2. Shorter Version of “About” Video

Take that 90s “About Us” video and cut it down into various versions (ie. 45s, 30s, 15s). These can be used at different intervals on social or as paid ads.

3. Testimonials

Along with reviews on social media, google, etc. video testimonials are worth their weight in gold! In fact if you optimize them correctly (see our write up on optimization here) – they can produce ROI rather rapidly.

So find those customers who are great on camera, get bold, and get them posted.

4. Series of Short Helpful Videos

What are some of the FAQ you get? Maybe make a short series answering those and put 1 video from this series out each week.

If you sell a product do various short visual sequences of that product.

OVERALL IDEA HERE

There are many other types of videos you can create, but starting with these could get the ball rolling.

Think consistent content when it comes to videos. If you are able to put out regular content from a bunch filmed at once that can make it much easier.

Oh and have fun.