Through a previous client of ours we were introduced to the team at SharpSpring, a marketing automation company that is exploding on the scene. As we talked, we discovered they were looking to make an Explainer Video.
We then began our ongoing relationship with SharpSpring, creating a short ‘Features’ video for one of their systems. See that video below.
Sharp Spring – Call Tracking Features Video from Waves Media on Vimeo.
After great success at promoting this feature for SharpSpring, we began to discuss an ongoing video series showcasing their other features. But first, we recommended a few “Explainer” videos to set the stage. An “Explainer” is a short video that demonstrates a problem/need, and then shows how a service or product can answer that need. It needs to be short, concise, emotionally engaging, and inspiring.
So, we began discussion. Their CEO gave us his valuable time one day to share the passion and vision behind their brand. After an hour conference call, we felt we had a pretty good idea what they were trying to communicate, and began preparation.
We set a date for the first draft to be completed and for the production in our studio. The scene was to be a salesperson looking into marketing automation tools, and then of her discovering the power of SharpSpring.
After getting approval from the team at SharpSpring, we tightened up the edit and contracted our favorite voice over company Ta-da! Voiceworks. Ta-da! has a huge talent offering, and fantastic customer service.
After final edits and thorough post-production, we arrived at the result below…ready for your viewing pleasure.
SharpSpring – Why Marketing Automation from Waves Media on Vimeo.