The most obvious way to make the most out of any content is to simply make shorter and shorter versions of longer videos you’ve had made.
A simple example would be what we did for Toyota as seen here. We made 3 versions out of 1 project: a 2:30 version, a 50s version, and a 15s version.
Filming with multiple potential content in mind is another great way to re-purpose content. Here are some ways to do that.
Make versions that will play best for different platforms. Shorter versions for IG, a vertical video for IGTV, a longer version for YouTube, a version with titles for Facebook, etc.
If a part of your video or videos is really getting a lot of ‘love’ maybe make another just on that topic. Maybe you have clips you didn’t use that would fit that. Make a ‘remix’ in that sense.
With so many videos on channels like Facebook only playing sound when clicked, a subtitle version of your video makes a lot of sense. This is an easy add-on to most videos and a great way to engage all people seeing it, even the passerby.