This could be super funny or more just a snapshot of your life as a brander/marketer, entrepreneur, mom, video dude, or as a company team. Real world style: show a staff meeting, prep for an event you’re having with an invitation to come out for it, simply you having your first cup of coffee – have fun with it. People love watching people. Period.
Great network piece here. This could be a colleague or a customer, or simply an expert in a related field. Have them on video (or podcast?) talking about what makes them tick, their insights into a subject matter important to your audience, or just saying hi. Have a customer talk about how your product or service rocked their life!
Did you make a blog or a video-log that had a lot of traction from viewers, say 9 months ago? If so why not do a re-mix on it? Add to it and repost. The updated and improved, you know.
What are the questions you’re getting the most from customers or potential consumers? Make a video on those and post it to your FAQ page and your video/social channels.
Talk about what made you who you are today (and maybe a bit about where you hope to go!) This video could include old photos (heh, or old video if you have it!). Create a mini documentary about what you learned along the way, who were big characters, the ‘Ah Ha!’ moments, etc.
You may be like “NO WAY!” But before you close the door on this one make sure you know why you don’t want to share your biggest mistake. For one thing people love vulnerability and could learn from your mess-up.We are all human. If you’re further along in your career or journey ‘send the elevator back down’ so to speak. And I for one listen intently when someone tells a mishap story, simply because I don’t want to make the same mis-step.
If what you do or offer needs explanation (heh, almost all do!) think about a total guide video leading viewers through. This could be a screen recording for sure. BUT make sure to make it as interesting as you can. Maybe change up the screen focus (zoom in and out for example) from time to time. Or add some ‘live’ video to it.
Give your video some ‘spice’. Action is a huge part of video rhythm. For example, if your product is a bicycle, don’t just show the bike. Show someone unpacking it, putting it together, getting on it and riding it. Purchasers of your bike will very likely watch this so they know exactly how to put it together. Probably not a great example, but you get the idea.
Is there a connection your brand has with a popular topic, celebrity (tread softly), or current event? Make a video on that. An example could be how a recent storm affected people and how your expertise or product could help. Of course, keep the intent to truly help people. Or maybe make a video on a recent trend and how you think that will continue to change: a fashion look, a shift in the economy, the latest trend on wedding invitations, you name it.
One more for this blog write-up. Do you have a series that could be made to educate? Many individuals and companies are offering free or for cost tutorials on what they know or offer. Could the kitchen apron you’re selling also have a mini-series on how to out-fit your entire kitchen? Maybe a special guest cook from across the street who makes the best tacos could talk about building out the mexican food spice rack. Get the ideas going.
If you want to sell your knowledge videos, maybe offer a free one or a sample that could hook your audience and make them want more. Then the subscribers start rolling in, ’cause you’re just that good!