So many demands can be at play on our marketing lives. And thus we just want to push out content, whether video or any other medium for that matter. And to keep it all meaningful, compelling, and engaging for our audiences can be difficult. It can be super helpful to have a hint or suggestion ...

The shift in our economy is going quickly from one time purchasing towards a subscription market across all industries (in case you haven’t noticed!) And all signs point to this rapidly increasing. In light of this, what attempts are your and my brands making towards marketing more to our ongoing subscribers than just to new ...

Sometimes the best ideas come super quick to you. And the ones you worked so hard at get thrown out. That’s what happened recently with a concept sheet we proposed to a new customer of ours. A Simple Idea Wins BHSF (Baptist Health South Florida) contacted us via an ongoing partner of ours (American Well). ...

With 2018 well behind us now, we all are plowing ahead in vision for what’s next. Last year did hold many lessons for our team at Waves Media and we thought we’d share some of the insights and things we were (and are!) thinking about. This came in the form of podcasts, books, and conversations. ...

Whether you are the actual person doing the editing or on the team involved in the review process for your video, a basic understanding of editing is crucial. Video editing may seem daunting or unfamiliar for many. But really it’s quite simple in it’s purpose and goal. Our team at Waves Media today gives a snapshot as ...

It’s easy to fall into the trap of wanting to just get filming. However, planning (as with so many things) will pay dividends in both the quality and effectiveness of your next video project. We should start with what we mean by pre-production. Dictionary.com says pre-production is “the steps necessary to prepare a film for production, as casting, choosing locations, and designing setsand costumes.”  I would add that is it also ...